Imagination is Expressed in Digital Format
Creativity is a fundamental component in the genesis of new uses and applications. In Campus Party Europe we are going to explore the expressive possibilities of that creativity, attacking the process from all sides.
A video of more than one thousand stills per second, for example, will show us a different reality on which we don’t usually stop to think; the pixels of photography build a fascinating form of condensed vision in a time lapse; and the new possibilities of digital design move concepts to a tangible terrain.
Virtual has stopped being so to become, definitively, the other face of reality. Digital creators help us to understand the rapid changes that are produced in a highly technical world. The participants in Campus Party Europe will witness and play an important role in this revolution.
Coordinated by Diego Hurtado de Mendoza (Spain).
Conference • 04/15/2010 - 11.00h
Paul Bennett: FROM DESIGN TO DESIGN THINKING
Youtube Partner and Creative Director of IDEO, a global leader consultancy company focused on the design, usability and innovation. IDEO is considered one of the most innovative companies in the world. Bennett's work covers all fields of creativity based on the user experience to deliver to his customers the products and services that their consumers want. His vision of design and innovation has led him to become a sought-after speaker and has expressed his views on creative economy through articles for The Guardian, The Wall Street Journal, Sunday Times and the BBC.
His talk is about the journey that design has taken from solving detail problems to defining and addressing some fundamental questions of our businesses, countries and societies.
Using examples from IDEO’s work as a global innovation consultancy, he will illustrate how design thinking - applied at the right point in the process - can create tremendous impact for companies, change industries and improve people’s lives.
Conference • 04/16/2010 - 10.00h
A Look at Creativity with Toni Segarra
Youtube Toni Segarra Alegre has a degree in Hispanic Philology and started his career in advertising at Vinizius, and later moved on to Vizeversa and Contrapunto. In 1991 he became one of the founding members of Casadevall Pedreño SPR and was appointed as head of the creative department for Delvico Bates. In 1996 he founded SCPF… together with Luis Cuesta, Félix Fernández de Castro and Ignasi Puig. He has achieved 12 Lions in Cannes and over 80 awards in San Sebastián (5 Important Awards), various EFI awards (advertising effectiveness) and LAUS (graphic design). In 2000 the Magazine Anuncios (Advertisements), through a questionnaire carried out amongst professionals in the sector and advertisers, voted him as the best creative professional of the century. In 2007 the British company Shots selected him as one of the “100 top creative minds” in the world.
Conference • 04/16/2010 - 11.30h
Creativity by Oliviero Toscani
Unfortunately, although we have tried everything in our power for Oliviero Toscani to be with us today, his conference has been permanently suspended. The flight that should have brought Toscani from Paris was suspended because of the problems being suffered by the air traffic in Europe due to the explosion of a volcano in Iceland. We are convinced that we can count on Oliviero Toscani to attend another edition of our event.
“Creativity is an added value to energy, intelligence and sensitivity. It is the possibility that exists between the rational and the emotional. Creativity requires an uncontrolled state, of limitless value, and that is why conformity is its worst enemy.” Oliviero Toscani studied photography in Zurich. He worked for Benetton between 1982 and 2000 contributing to the growth of United Colors of Benetton until it became one of the most recognised brands in the world. In 1990 he founded the magazine Colors (owned by Bennetton) together with the graphic designer Tibor Kalman. Under the slogan “a magazine about the rest of the world”, Colors exploited multi-culture, as well as Benetton’s publicity campaigns. The editorial line was independent to the clothes range.In 1993, Toscani created Fabrica, an investigation centre for the art in communication. As well as working for Benetton, Toscani has designed publicity campaigns for Esprit, Valentino, Chanel and Fiorucci. His work has won four Lion d’Or at the Cannes Festival. His work, not exempt of controversy on various occasions, include allusions to racism, war, religion and capital punishment.
Presentation • 04/16/2010 - 15.00h
Second Edition for the INVI Awards (Audiovisual Innovation on the Web)
What is being done in Spain and Latin America in audiovisual innovation? Does internet contribute to the birth and popularization of new languages and formats? With the release of the Prizes INVI, RTVE.es and Red.es, these organizations wanted to pop in the future of web video in 2009. At the awards over 150 projects were presented in which professionals and amateurs used interactive resources on the web. Ignacio Gomez, deputy director of entertainment content RTVE.es, will present the second edition of the INVI awards at Campus Party Europe and will introduce some participants from the first edition, who will show the public their work and explain how to take advantage of the possibilities offered by the web.
Conference • 04/16/2010 - 16.00h
Weta Digital and Avatar: The Future of the Cinema
BlogThis presentation will explore the ancient human need of storytelling, and how it has evolved over the centuries, advancing hand in hand with art and science with particular focus on movies and digital processes. Visual effects are nowadays a fundamental part of the movie making process and many of the digital techniques originated for this purpose have (and still are) radically transforming the ways in which movies (and the stories around them) are built, told and experienced. Avatar is a very important milestone in that path and this talk will explore examples from it to better understand the significance of technologies to the storytelling process. While fascinating and sometimes obscure, this field relies heavily on techniques and methods very familiar to most science students and researchers, and will try to shine some light on the process of turning science into dreams. Sebastian Sylwan is currently Head of Research and Development at Weta Digital. In this role, he is helping to bring structure and continued impetus to Weta Digital's long tradition of Innovation in VFX. Before joining Weta, Sebastian served as Autodesk's Senior Film Industry Manager. In this role he helped set the strategy for Autodesk's products in the global film market, including the first steps into stereoscopic 3D.
Panel • 04/16/2010 - 18.00h
The New Paths of European Creativity
Youtube The new paths of European creativity go via the digital world, the adoption of new formats, the adequacy of languages and, above all, via people that are using another kind of faster & interactive communication than the conventional. To discuss this exciting topic we will gather Oliviero Toscani with young breaking talent like Happiness Brussels (Belgium), chosen as Interactive Agency of the year in the latest edition of Eurobest (Creative Advertising Awards), Iker J. de los Mozos (Kandor Moon, producer responsible for 'The Lady and Death', Film Goya winner 2010 for Best Animated Short Film and nominated for an Oscar in the same category), who has developed a system of character building , and Diego Hurtado de Mendoza (graphic designer and audiovisual, a multidisciplinary artist who has collaborated in international projects such as Factory, MTV and works for the National Dance Company and documentaries Branding Kosovo).
Workshop • 04/16/2010 - 21.30h • 04/17/2010 - 10.00h
Slow Motion, Thousands of Stills Per Second
The use of recording at very high speed has many applications in different fields such as science, film, music or sports. The study of physical phenomenon imperceptible to plain sight, the observation and improvement in chain production processes or the studies of movements of the human body are just a few examples of its application. In Campus Party Europe innovation and the use of the latest technology in digital video is put to the service of the creative talent of the young Europeans in this workshop that we will enjoy at thousands of stills per second.
The workshop was held with a Phantom V10 camera, courtesy of Vision Research and Panatec.
Showcase • 04/15,16,17/2010 - 22.00h
Set for Screenings
Visibility is given to short films, documentaries, animation, video or other audiovisual piece made by participants from Europe Campus Party. The screenings will take place in the area of creativity every day from 22:00 onwards.
