Conference
Where is design?

Improving people's life through designing better products has always been great motivation for many designers. But, since information technologies and digitalization have been transforming our entire industrial landscape and processes in the last decades, we can't think about products in the same way anymore. So where is design today? How to design and think products today when they deal with hardware, software and complex ecosystem of services? By making some historical parallels, with the Bauhaus in particular and putting things in perspective we will try to identify some challenges about how to design meaningful products in our contemporary context.

Speaker: David Gauquelin is lead designer at Prezi. Prior to this he was working as a UI designer for Frog Design a global innovation and technology services firm. With his dual design background, ranging from designing products to digital products he has a specific design approach and a solid general design culture. He is enthusiastic about designing meaningful and straightforward interfaces. He's also interested into convergent design approaches where physical and digital aspects of a product merge together. He's a passionate speaker about wider design challenges that deal with information and communication technologies.

Conference- Michelangelo stage & workshop 1 area
Putting data to use

The increasing availability of data and the ever improving and expanding set of digital tools open up countless opportunities to (re)interpret and engage with the world. Regardless of their background and interest people today can use visualization as a medium to raise awareness, spark discussions or even privately learn about topics that interest them.

In this workshop, we will give participants an overview over the field of data visualization as well as practically introduce tools, datasets and visualization design principles to provide a starting point for everybody with an interest in this rapidly expanding field. Topics can range from music and sound analysis to visualization of texts or working with real-time online data and depend on the interest of the participants.

Speakers: Studio NAND is a multi-disciplinary design practice in the heart of Berlin. We research at the intersection of design, science and technology by creating products, objects, interactive environments, applications and visualisations. We additionally try to foster innovation and exchange in these fields through workshops, lectures and our Open-Source platform Creative Coding.

Conference
Generative Design

Generative design methods have found their way into the everyday life of designers and now represent a serious design discipline. The programming language Processing allows users to create new imagery and interaction concepts. Whether using it for print, web, film or interactive installations, creative coding is used not only for artistic experimentation but also commercially for brand communication, corporate designs, data visualization and intuitive interfaces. The lecture "Generative Design" given by Cedric Kiefer, part of onformative a design studio specialized in generative design, picks up where experimental efforts end and the applied usage of generative design begin. Using practical examples, he explains how generative design methods can be used effectively and efficiently and how they can change the design process. He also gives a short insight to the "Generative Design" book, which will be published in English in October.

Speaker: Cedric Kiefer works as an artist and designer in Berlin. Together with Julia Laub he founded onformative, a design studio specialized in generative design. For him the generative design process presents a new way of thinking and a new approach on how to bring ideas to the market in a more effective and efficient way. At the intersection of technology, design and emotion he develops innovative, cross-media solutions for customers in the domains of culture, economical and education. He currently also teaches the generative design class at HAWK Hildesheim and works as an author for the Weave Magazine.

Conference
Designing the Future Of Sound - Interdisciplinary Product Development at Native Instruments

Berlin-based audio technology manufacturer Native Instruments has an international reputationfor its innovative digital tools for music production and DJing. Two central figures from their R&D department will give an insight into the creation of integrated software and hardware systems. They will provide an overview of the design process in an interdisciplinary work environment, based on examples from their daily business. How do the teams work together? How does user input influence the product concepts? Which methods and methodologies are being used in the different stages of the design process?

Speakers: Florian Schneidmadel is Native Instruments' ‘Head of Research and Design’ and has been with the company since 2005. He completed his Media Technology studies with a thesis on user participation in design processes. His career has always been focused on the crossover of design, music and technology.

Gösta Wellmer joined Native Instruments after completing his studies in visual communication. Besides working as ‘Head of User Interface Design’, he is also a creator of experimental electronic music, some of which can be found at n01s3.com.

Workshop - Workshop 1 area
Design meets recycling with Potipoti

In this workshop, we will work on designing a series of gadgets and accessories such as bags, computer bags, smartphone cases, etc. by recycling material from previous editions of Campus Party. The workshop is aimed at those who want to experiment with creativity, recycling and sustainability.

Speaker: Fernando Cornejo. The label "Potipoti" is a collaboration between two designers, Silvia Salvador and Nando Cornejo. The philosophy of the duo is to join graphic design, art and fashion. The distinctive aesthetics of these designers is reflected in their fashion designs. His collections have been exhibited in various exhibitions and fashion shows around the world. Potipoti fashion products are manufactured in small textile companies from Spain and Germany, and can be found in selected stores around the world.

**Bring your laptop, pencils and notebooks to create digital sketches in 3D/2D or manually.

Conference
Computer Technology & Automotive Design

Neil Meka will provide a brief overview of computer technology and its use in automotive design. The case study provides a brief insight into the advances made in automotive applications, particularly in 3D rendering. The discussion explores the issues and tensions that arise between principles of good design and design developed through technology. 

Speaker: Neil Meka established RENM performance in 2010, an automotive design consultancy specializing in high performance vehicles from Audi, BMW, Mercedes, Porsche and Lamborghini. Neil has designed and developed performance concepts including the Audi R8 V10 RMS, Lamborghini Aventador LE-C amongst others.

Conference - Tech Cross 2 area
Interactive augmented video

Andreas' latest project "Fairgrounds Night" is an interactive augmented video. The symbiosis of a video and a mobile app indicates an alternative idea for cross-platform interactive TV and video without any special hard- or software resources - now. And this is not a real technical issue: It´s an innovative idea combined with intuitive user experience and smart interaction design based on a 20 years old pattern: the QR code. In his lecture Andreas will also talk about the history and renaissance of the QR code and its potential for use in augmented scenarios. Try "Fairgrounds Night" and the interactive augmented features now: http://www.fairgroundsnight.com

Speaker: Andreas Lutz works as an Interdisciplinary Designer and Lecturer at the Universities of Applied Sciences in Potsdam and Offenburg. With his development based background constantly in mind, he focuses on building innovative interaction experiences. His work was awarded with The FWA, The Webby Awards or the German Design Award. And sometimes he creates music, which has already been used by international brands as well as diverse music label releases.

Panel Discussion
The Work of Art at the Age of Digital Reproduction

The work of art at the age of digital reproduction is physically and formally shifting. In the age of digital technology there is no clear distinction between the original and its reproduction in any medium based anywhere between film, audio, or electronics.

This panel discussion examines the shift happening through the impact and utilization of digital media in the arts. Other questions raised will be how and why technology influences creativity.

Matthew Gingold is a media artist, programmer and creative technical consultant. His practice spans solo and collaborative audio/visual installation and performance, from video design for theatre and dance, interactive and generative exhibition installation to architextural projections, film, documentary and live AV performance. For many years Gingold has also worked as a technical director and consultant for exhibition installation, stage productions, community and public artworks – often acting in the capacity of a “technology dramaturge” – facilitating, scoping and advising on what technologies to use and how best to use them.
Matthew is currently artist in residence at Ars Electronica Futurelab until September 2012 and is a project leader for the upcoming Interactivos?'12 Ljubljana: Obsolete Technologies of the Future. http://gingold.com.au/

Nela Brown is a Croatian sound artist, musician, composer and sound designer. She is currently working on her PhD at Queen Mary, University of London; exhibiting interactive artworks, delivering workshops and talking at conferences as leader of G.Hack (art & technology lab for women focusing on sharing knowledge and developing interactive media projects through collaboration with other universities, arts organizations and industry partners) and WISE@QMUL (women in science and engineering society); hacking into toys and musical instruments at Music Hack Days and collaborating with design research lab Stromatolite on a variety of projects.

Christian Villum is an independent and self-employed bootstrapper, web activist and entrepreneur with media, arts, web, open culture and technology - and spends his time developing a myriad of different projects. He is, among other, the co-founder and co-executive director of hackspace/art-venue Platform4, promotes digital freedom as lead of Creative Commons Denmark and runs maverick electronic music label Uhrlaut Records. He holds a master degree in Culture, Communication & Globalization from Aalborg University and has previously lived, worked and studied in Berlin, New York and Chicago.

Conference - Tech Cross 2
Hybrid Plattform presenting Exhibition in the Cloud

Exhibition in the Cloud is a collaboration between Parsons School of Design and the Digital Media Design Department at the Berlin University of the Arts, questioning the role of the creator in the world of digital malleability and new manufacturing capabilities.

Computation is increasingly seen as a utility instead of a physical piece of hardware sitting on one's desk or lap. Connectedness enables us to access applications and personal data from wherever, and with whatever device, working collaboratively and sharing it at any time with others.

As manufacturing is also increasingly much shifting from the workshops in the basement to online service providers that convert the specifications to material and send them to you, the "Exhibition in the cloud" is exploring how artworks and designs can be designed with the openness to adapt to the context where they will be realised.

What if a real physical exhibition is equally "potentially present" in the cloud, waiting to be accessed and materialized in a given physical location? Influenced by the context, making every instance of the exhibition unique, the modular parts are able to react to the context of the location, parametrically adapt and manifest physically.

hybrid-plattform.org is a trans-disciplinary project-laboratory and network for boundary pushers and lateral thinkers, going beyond disciplinary differences to work on the future. The Hybrid Plattform located in the heart of Campus Charlottenburg, where Berlin University of the Arts and Technische Universität Berlin work together with partners from both research and industry.

Being involved in academia, design industry and conducting his individual experimental work, Jussi Ängeslevä is focussing on embodied interfaces, experiences and services for the public. His work as Creative Director at ART+COM media design studio is consistently yielding international recognition in exhibitions, installations and awards. In parallel he is an honorary professor at the Berlin University of the Art teaching Digital Media Design and has been serving as a juror, chair or advisor in various academic and design bodies such as D&AD, ARS Electronica, TEI and Siggraph.

We have also a short Guest introduction by an assistant professor from Tsinghua University, Danqing Shi, who will discuss the role of the creative agency in Chinese Media Art scene.